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Staying On Top Of The Beauty Business: Best Practices For Your Online Campaign

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By Nellie on May 25th, 2015
in Search Engine Marketing | Comments Off

Looking great seems to be a necessity these days; especially when we live in a world of selfies, where every moment is captured and stored. It was reported that more than 95% of Singaporeans spend more than $25 on beauty treatments each month, while Singapore’s spa industry is reported to be valued at $140 million [...]

7 Google Tactics Top SEM Agencies Are Implementing

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By Nicole Chang on May 2nd, 2015
in Search Engine Marketing | Comments Off

Do you feel that your site’s conversion rate is low? Even after driving huge traffic to your website, the number of people who actually make a purchase is few and far between. The problem boils down to this: You’re not attracting the right traffic. After years of selling your products or services and engaging with [...]

These Settings in an AdWords Search Campaign Are So Hidden Even Your Marketers May Not Know About Them

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By Wayne Liew on April 23rd, 2015
in Search Engine Marketing | Comments Off

Last week, I had the opportunity to speak to 4 business owners. They were intrigued when I told them I help businesses generate leads using Google AdWords. They couldn’t wait to show me their AdWords account. Their campaigns are yielding results, but they are not satisfied. They know there’s plenty of room for improvement seeing [...]

B2B Marketing: 5-Steps To Supercharge Your Online Campaign For Leads

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By Nellie on March 23rd, 2015
in Search Engine Marketing | Comments Off

Digital marketing for the B2B (business-to-business) landscape can appear challenging and daunting to most. Depending on the industry that they are in, most marketers often find their campaigns facing low search traffic (as low as 10 searches per keyword per month), high cost per click (cpc) and difficulty in reaching the right customers. And the [...]

Is your SEM vendor doing a good job? Here are 5 tips to evaluate whether they are up to par.

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By Nellie on January 27th, 2015
in Search Engine Optimisation | Comments Off

Having run many search engine marketing (SEM) campaigns, we often find it peculiar that many clients are simply obsessed with clicks. Many seem to assume that clicks = traffic = sales. Well, that’s almost like saying that people who visit your store will most definitely make a purchase!   This unhealthy obsession for clicks is [...]

Optimise For Conversions Or Quality Score?

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By Jereme Wong on June 11th, 2013
in Search Engine Marketing | Comments Off

Should you optimise your Landing Page for a better quality score or for conversions? Check out the reply in this video by Google Adwords expert and apply it to your campaign immediately!

Catching Up With Google, Facebook and Yahoo

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By Jereme Wong on April 30th, 2013
in Search Engine Marketing | Comments Off

As partners with Google, Facebook and Yahoo, we got a first-hand view of these new frontiers of the digital world. Find out the new targeting features rolled out by these platforms.

SEM vs SEO – Which One First?

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By Ming Yeung on June 25th, 2012
in Search Engine Optimisation | Comments Off

We are often asked this question by our client: Is SEM or SEO more effective for driving traffic to a new website? Does having a limited budget mean you should not do SEM? Learn what tips we share with our clients in this post.

An Easy to Follow, Step by Step Guide for Google AdWords

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By Ming Yeung on June 22nd, 2012
in Search Engine Marketing | Comments Off

An extremely easy to follow step by step guide for using Google AdWords. Guaranteed to help you maximise your search engine marketing ROI on the platform.

How to Launch a Kick Ass SEM Campaign (3 of 3) – Adwords Testing and Optimisation

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By Ming Yeung on June 20th, 2012
in Search Engine Marketing | Comments Off

Do you want to increase the clickthrough rate of your ad from 0.8% to 2.7% like how Howie Jacobsen did? Split testing, the final step of your Search Engine Marketing Campaign, is what separates you from your competition, and the big boys from the wannabes.

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